INSURANCE 2.0

The evolution of social media has proved that car insurance businesses dont need big marketing budgets to have an online success. There is nothing as a free marketing campaign but many smarter ways have arrived to capture the online audience.

Method #1 to reduce your Marketing Budget

Its important not to spend your entire budget into a single big idea. The risk is high if it goes wrong. Its critical not to put all your eggs in one basket, but to spread it in variations across few ideas. Invest in multiple ideas and put further investment only on ideas which are working well. The web allows you to track marketing campaign success more effectively than any other medium. Some campaigns need continuous optimisation do get a synergetic effect out of them.

Method #2 to reduce your Marketing Budget

The internet has several free resources to promote your brand using social media. Second Life, Twitter, Facebook, Flickr, YouTube are some of the available platforms to promote your car insurance brand and communicate with your customers. There is no need to create your own online car insurance community when there are so many already platforms and networks available.

Method #3 to reduce your Marketing Budget

Blogging honestly about your marketing, your business initiatives, your charity initiatives, and also steps your take to cut yours costs which then gets transferred to your customers. Blogs are a very powerful medium for your car insurance to communicate all those messages which are not normally expressed in web site brochureware pages. Wordpress is a zero cost and low maintenance blogging platform.

Method #4 to reduce your Marketing Budget

Mobile phone apps are much better than investing in ads if done properly.  Car insurance brands could easily create a nice app based toolkit for the their customers, it could be anything from insurance quotes to claims to ewallet. Apps could also be about something different and with no direct association with insurance.

Method #5 to reduce your Marketing Budget

Investing in online user experience and online content gives much higher long term ROI. Once you bring in the customer on the site, the content has to be engaging to make the customer feel comfortable. Investing in content is also brilliant for your SEO intiative.

Any car insurance brand to follow the above will survive in these downturn and still be able to communicate with their core audience.

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