INSURANCE 2.0

If you can’t distil your social media goals in one statement, you don’t have a clearly defined social media strategy. Most insurance businesses are going to dive into social media marketing in 2010. How many do you think could distil why use social media strategy? 90% wouldn’t know the answer or would say its where our customers are, or it’s important we should have a facebook page or a twitter page.  All these reasons are valid reasons but still aren’t clear goals. Most businesses get it wrong, where they confuse launching into social media as a goal and then hope it will bring them customers or improve business engagement. Hope is not a strategy.

How every business could use each of the popular social media networks / platforms could be unique, driven with clear goals. You can’t be everything to everybody, and then your business is in the danger of being nothing to nobody.

It’s important for businesses to identify business goals and then drive contact strategy with their customer. For some businesses it could be to increase customer base, for some it might be to drive sales, for some it might be to reach new channels of customers, and for some it might be to crowdsource product development. But you can’t have all of them as your goal because your strategy might get diluted.

Its very important for your business to distil your social media strategy in one sentence or else it might fail to reach its objectives.

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