INSURANCE 2.0

Very few businesses get it right both in online and offline marketing. Comparethemarket is a financial product comparison site which executed its marketing strategy to perfection both online and offline.
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Their advertisement campaign is not only funny but most people remember it and mimic the accent. Aleksandr Orlov is the star of the campaign and the you tube video has had over 100,000 veiws.

[youtube=http://www.youtube.com/watch?v=M0mXUC0cUPg]

Comparethemarket also did something smart and different by creating Aleksandr Orlov a real person on Facebook and interacted with its fan club with regular status updates. The facebook fan club has roughly half a million members.

 Over 15,000 people follow Aleksandr Orlov on twitter. Its a brilliant way to do customer service online and manage a positive PR.

Compare the Market proved that a great TV campaign could lead into an even greater online and social media campaign.

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